Case Histories

Travel / Internet companies

An internet company created a branded website for a promotion called “Where has your pen been?” and selected the Javalina Splash® (item 326) as their giveaway. The pens were imprinted with their corporate logo, website address and a chance to win! The website encouraged visitors to upload photos of themselves and their pens in various locations around the world. Each month a winner would be selected and the prize announced. This promotion was a lot of fun and provided the internet company with some terrific publicity!

Corporate Anniversary

To commemorate its 10th anniversary a construction company held a special event and gave gift bags out to 300 guests. Inside each gift bag was a faux leather jotter and the Vienna (item 628) metal pen engraved with the construction company’s logo and phone number. The gifts made an impression and would be used every day by the recipient guaranteeing that they’d be top of mind. During the months following the event the company saw an increase in bid requests and won several large contracts.

Senior Housing Industry

A senior living facility opened its doors to the public to showcase their newly renovated facility. The open house allowed the public, potential residents, family members and friends to visit the community. The staff passed out notebooks and pens before the presentation so that the visitors could take notes. The Consuelo™ pen (item 567) was selected because it has a jumbo barrel and a rubber grip that is more comfortable for senior citizens to hold. Each time the pen was used the facility’s logo and contact information was visible keeping them top of mind. The event was very successful and resulted in several articles in local newspapers and a waiting list of new residents.

Fundraiser – Door Prizes

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived they were given a Mardi Gras® Jubilee pen (item 412) and instructions to keep the pen as it would be an integral part of the door prizes. Guests used the pens during the event to bid on silent auction items. At the end of the event five prizes were given to people holding pink pens and the grand prize was given to the one individual holding the purple pen. This was a unique twist on selecting the door prize winners and everyone received a pen as a token of the event. More awareness of their cause was created as the pen was used in homes, schools, offices, and restaurants.

Spas and Vacation Spots

A day spa wanted to ensure that its guests always received the royal treatment. To encourage feedback on services provided, guests were offered a coupon to use at their next visit in return for completing a short, post-treatment questionnaire. The pen that they received was the Javalina Jewel® (item 320) with ultra-smooth writing ink. It was imprinted with the spa’s VIP hotline and website so that guests would have immediate access to the spa’s concierge service when booking their future appointments.

Sales Meetings

An insurance company was planning its annual sales summit and it needed a save the date item that would complement its tropical island theme. They selected the Javalina® Breeze (item 328) with its vibrant colors and imprinted each with their logo as well as the date and location of their summit. The pens were paired with an island themed calendar to be used throughout the year and delivered to the sales team.

Hospitality

A cruise line celebrated the maiden voyage of its third ship by giving each passenger the Amesbury Photo Dome pen (item #982) as a commemorative gift. This elegant metal pen featured the company’s full color logo on the dome and was engraved with the ship name and captain’s signature. The pens were packaged in the Deluxe Gift Box and placed in the passenger’s staterooms. The gift was not only elegant but practical and quickly became a much sought after collector’s item.

Distribution Company

A beverage company wanted to thank its distributors for an exceptional sales year. The company selected the Vienna (item 628) and had each metal pen engraved with their logo, the executive’s name and the distribution city. The beverage company also selected the MaxGlide Stick® (item 335) and had them imprinted with their logo and the distributor’s contact information. These pens were for the distributors to give out to their customers to raise brand awareness and increase sales. The program was very successful and the distributors appreciated the extra visibility.

Real Estate

A large real estate agency needed an impressive corporate gift to thank its agents for a year of hard work and dedication. They selected the Sonata™ Torch (item 690) a multifunctional metal pen with an LED light on the tip. The blue writing ink was perfect for signing contracts and the LED light would be useful for finding objects in purses and when unlocking doors. They engraved each pen with the agency’s logo and personalized them with the agent’s name. A leather appointment book was included along with a personal letter from the regional manager. The agents loved the pens and their clients were always impressed by them.

Financial Industry

A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing to its target audience within the surrounding area. They selected the Javalina® Classic (item 322) and had it imprinted with their logo and packaged it with a brochure about their low rates. The pens were also given out at the local branch and during closings. Within a few months the bank saw an increase in approved loan applications and new business.

Awards and Recognition

A defense contractor received a prestigious award for increasing its production capacity while maintaining quality. The contractor in turn wanted to recognize their employees for their part in this momentous achievement. The company decided to give each of them the Amesbury Photo Dome (item 982) metal pen. Each pen would show the award logo on the pen’s top and were engraved with “Companies don’t succeed, people do,” and personalized with the employee’s name. The pens were a hit and increased employee engagement even more.

Automotive

A local car dealership was introducing its new models and wanted a unique way to promote the to its target audience. They decided to do a direct mailing that included a brochure and a metal pen with their logo and contact information engraved on it. The Elvado™ (item 675) was chosen because its sleek lines and European styling perfectly matched the modern car styles. The promotion was a success and the dealership saw an increase in foot traffic and sales.